Natural human-computer language interface
People have been successful for 100's of thousands of years+ prior to computers. Only recently have we had to endure two-dimensional user interfaces (GUI) to move forward and succeed. These computer centric interfaces are extremely limited in terms of who can understand and use them.
Creating a language interface to a product requires an evangelism and religion about moving in this direction. Many years of user interfaces will resist the change.
Enable EVERYONE !
By providing language interfaces our products and others like it (Amazon Echo 'Alexa', Google Home) we allow ANYONE, from 2 yr olds to older people, to actually use and interact with computers. We also enable the access to features many products have that most people don't use due to the complexity of user interfaces.
Single purpose physical objects are perfect for people. People are able to understand and master them physically. The devices exist in the same four dimensional space a person does and not in an abstract user interface "in" a computer or phone that needs to be discovered. To people, they exist. They may even develop an attachment to them. This is great.
Deep machine learning provides the basis for language, prediction and inevitably ease of use for people using current and future products. This learning is not in isolation but networked in both a cloud based central manner but also a peer to peer distributed mechanism.
Truly, radical thinking from the customers point of view. Leveraging technologies especially natural language interfaces to make customers experience frictionless with software and hardware.
CREATE FROM NOTHING
THINK DIFF-ERENTLY, ASSUME NO-THING